According to ZDNet*, Google will give blue checkmarks to some verified senders to ensure trust and confidence with Gmail users.
Google announced that these companies will also receive a blue checkmark next to their email names to increase users’ confidence. Google says this feature is essential because increased authentication stops spam emails and betters the email ecosystem.
Companies already enrolled in DMARC have their official logo displayed on their emails and can expect their checkmarks to roll out in one to three days, starting May 3. This feature is available to all Google Workspace customers and all legacy G Suite Basic and Business customers. When users hover over a sender’s blue checkmark, a message from Google will appear stating that the sender has verified their identity with Google.
This is a huge step in the right direction to protect users who are unsure of the validity of an email address. Large, well known brands are often used in phishing emails so this quick and visual extra layer of security easily adds authenticity with a simple glance.
Email authentication is vital for increasing trust for both users and companies who are constantly used in large scale phishing attacks so although this feature is rathe late to the party, better late than never
*ESET does not bear any responsibility for the accuracy of this information.
ESET Ireland 