Spectators were transported from Dortmund’s main train station to the stadium by ESET cycle rickshaws free of charge and completely CO2-free.
Jena, Germany — The match could not have been more impressive. The Borussia Dortmund vs. FC Augsburg kickoff took place in front of a sold-out crowd. Shortly before, Hans-Joachim Watzke, CEO of Borussia Dortmund, and Carsten Cramer, managing director of Borussia Dortmund, handed over the sponsorship jersey to ESET co-founder Anton Zajac and ESET Country Manager Holger Suhl as the official welcome to the new sponsors of BVB. The season opener of the black and yellows was also the start of the first fan action. More than 1,500 football fans of both clubs enthusiastically took advantage of the free transportation to the stadium in ESET cycle rickshaws.
Reinforcement for the IT defense of BVB
Hard to miss on this day was the commitment of the new Champion Partner. In addition to the sponsorship jersey handover on the sacred BVB playing field, the more than 81,000 stadium visitors in the sold-out SIGNAL IDUNA PARK watched the ESET-BVB video produced specially for the start of the season on the stadium monitors. Among the main roles in the video broadcast were BVB players Nico Schulz and Marwin Hitz, who showed with a wink their amazement at the signing of the new BVB defense.
“I’m really excited for Borussia Dortmund and ESET after watching the opening game at the wonderful BVB stadium in Dortmund. Celebrating the victory while having a chance to officially announce the sponsorship with a BVB-ESET jersey handover in front of 80,000 passionate fans is a dream start for both ESET and Borussia teams!” remarks Anton Zajac, ESET co-founder and board member.
Big and small spectators were enthusiastic
With the first successful fan campaign, ESET has left a positive calling card. More than 1,500 spectators were transported from Dortmund’s main train station to SIGNAL IDUNA PARK by ESET cycle rickshaws free of charge and completely CO2-free.
For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint and mobile security, to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give consumers and businesses the peace of mind to enjoy the full potential of their technology. ESET unobtrusively protects and monitors 24/7, updating defenses in real time to keep users safe and businesses running without interruption.